Maggie Garcia

We're all on NEXPLANON

The "we're all on NEXPLANON" campaign was developed with the following goals: normalize the birth control that goes in the arm, improve unaided brand recall, make NEXPLANON a part of the consideration set when discussing birth control with one’s health care professional.

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In order to normalize this birth control, we decided to focus on all the different types of women who have something in common: NEXPLANON. To add gravitas, we sought out and interviewed actual NEXPLANON users from different walks of life who represented our target, with consideration toward diversity.