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Belsomra

BELSOMRA is a prescription medicine for adults who have trouble falling or staying asleep (insomnia). Instead of highlighting the problem,The Hobbyist Campaign highlights the positive—people enjoying their individual hobbies that give them joy. That’s the visual takeaway of the Hobbyist campaign—featuring people actively enjoying their hobbies presumedly after having a good night’s sleep.

© Maggie Garcia - Creative Director

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